1. Introduction

This Cookie Policy explains how BabyMoments uses cookies and similar technologies when you visit our website.

This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions. Where this Cookie Policy refers to “BabyMoments”, “we”, “us”, or “our”, it means Lambda Partnership Ltd, trading as BabyMoments.

2. What Cookies Are

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website operators.

Cookies may be:

• Session cookies, which expire when you close your browser; or
• Persistent cookies, which remain on your device until deleted or expired.

3. Cookies We Use

With your consent, we may use marketing cookies and similar technologies to measure our advertising campaigns and help show you relevant BabyMoments advertisements on other websites, apps and social media platforms. BabyMoments does not display third-party advertisements within our app or on our website.

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off through cookie controls.
They are used to:

• enable basic website functionality;
• maintain security and prevent misuse;
• remember consent preferences where required.

An up-to-date list of cookies in use on the BabyMoments website, including their purposes and durations, is made available through the website’s cookie consent and preference management tool.

3.2 Analytics and Performance Cookies

We may use analytics cookies to help us understand how visitors interact with our website, such as:

• which pages are visited most frequently
• how users navigate the site;
• whether users encounter errors.

These cookies collect aggregated or pseudonymised information and are used solely to understand website usage and improve performance and user experience.
Where required by law, analytics cookies are only placed with your consent.

3.3 Marketing Cookies

With your consent, we may use marketing cookies and similar technologies to:

• (a) understand which advertisement or link brought you to our website;
• (b) measure the results of our advertising campaigns; and
• (c) help advertising platforms show you relevant BabyMoments advertisements, including after you have visited our website.

These technologies may collect information about your device, pages you visit and actions you take on our website, such as making a purchase.

We do not use your stories, recordings, attached photos or videos, or the written versions of your recordings for advertising or marketing.

You can withdraw your consent at any time through Cookie preferences on our website.

4. Cookies in the Mobile Application

The BabyMoments mobile application does not use traditional browser cookies.
However, the app may use similar technologies, such as software development kits (SDKs) or analytics tools, to:

• monitor app performance and stability;
• understand feature usage at an aggregated level;
• detect technical issues.

Any personal data processed through such technologies is handled in accordance with our Privacy Policy.

5. Third-Party Cookies

Some cookies or similar technologies may be set by third-party service providers that support website functionality, security, analytics or marketing. Marketing cookies and similar advertising technologies are only used with your consent.

BabyMoments does not control the operation, configuration, or ongoing changes to third-party cookies or technologies. Their use is governed by the respective providers’ privacy and cookie policies, which may change over time.

With your consent, we permit third-party marketing cookies and similar technologies for the purposes described in section 3.3. These help us advertise BabyMoments on other platforms. We do not display advertisements in the BabyMoments app or on our website.

6. Managing Cookie Preferences

You can control or delete cookies through your browser settings at any time. Most browsers allow you to:

• view which cookies are stored;
• block all or specific cookies;
• delete cookies when you close your browser.

Please note that blocking or disabling certain cookies may affect the functionality of the website.
Where a cookie consent and preference management mechanism is provided on the website, you can review and manage your cookie choices through that tool at any time.

7. Legal Basis for Cookie Use

BabyMoments uses cookies in accordance with:

• the UK General Data Protection Regulation (UK GDPR);
• the Privacy and Electronic Communications Regulations (PECR).

Strictly necessary cookies are used on the basis of legitimate interests and operational necessity.
Non-essential cookies are used only where consent is obtained.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or to how our website works.
The effective date at the top of this policy indicates when it was last updated.

9. Contact Us

If you have any questions about this Cookie Policy or how cookies are used on the BabyMoments website, please contact us using the details provided on our website.